@Castellani

Brian Castellani

about castellani

http://castellani.me
About Brian Castellani

brian castellani is a sober reality of yoga & small business, old 1956 – 1964 Mercedes Pontons of any model, side show circus carnivals, traveling & doing yoga around the world, utilizing “manufactured recycling” for the development of useful eco products, real contortionists (vs the emotional sort), all white clothing, Media Broadcasting, investing in the future of Africa, Orphans, all black clothing, disability rights, eradicating the corporate plague of unaccountability, ending dependence on OIL, jeans and a black t-shirt and reducing the number of endangered species.

In the four years that I worked at Yoga Journal magazine, I learned many things about the LOHAS demographic.

As a occupation, I handled the largest number of small business advertisers within Yoga Journal:

Yoga Journal Directory
Vegetarian Times Directory
Yoga Classifieds
Online Marketplace
Living Well Section
Conference Advertising

These sales arenas allowed an extremely close view of Yoga Journal and the yoga industry as a whole. I literally know hundreds of studio owners world wide, I managed to developed the yoga studio directory into a more lucrative position for the magazine, wrote the business model for the video podcasting and made it profitable for them.

I am a natural and Independent business thinker and I think that Yoga Journal benefited a great deal.

Because of my direct demeanor and ability to talk realistically with small business advertisers, I was embraced with warm and positive feedback. From that point on, as the times of the recession kept getting worse, any success I had with my section came from them, but for many, the economy took it’s toll on them. All of the small business owners, the sole proprietors or the Limited Liability businesses, live in todays world and in the very real economy. For many people, they can feel the effects of the economy as it is changing.

Yoganomics began legitimately on November 1st, 2009 as the blueprint methodology for all yoga business development, and later change the official slogan to be:

Yoganomics® • the blueprint of yoga •

All the pages on this Yoganomics have been created by a yogis, written by yogis, and are specifically for yoga professionals.

The Yoganomics Mission Statement
is to be the most reliable and trusted resource for yoga information and yoga news.

http://Yoganomics.net

Yoganomics has free tools for anyone who works in the field of yoga as a business to utilize and has an interest in viewing what is happening in the global community of yoga. My mediums are the Web, video, a free ad site, a community forum, main site advertising and helping people organize local yoga gatherings.

Thank you, namaste, and see you on the mat.